About GoodHill
GoodHill provides strategic communications counsel and hands-on support to organizations and leaders navigating complexity, change and high-stakes situations.
Our approach is audience-centred, practical and scalable, from strategic planning and preparedness to rapid response and deployment.
jenhill, m.a.
Principal & Owner
I started GoodHill because I've always believed that effective communication begins with four key questions:
What happened? What are we doing about it? What do people need to know or do? And what happens next?
My career has put me in some complicated rooms. I’ve advised executives, elected officials and boards through reputational issues, organizational change, public scrutiny and emergencies. I’ve worked alongside emergency managers, first responders, government agencies, Indigenous partners, community organizations, journalists and communications teams.
I’ve led multidisciplinary teams and large-scale communications projects, and I’ve also been the person in the EOC writing the update that needs to go out now.
I am comfortable moving between the big picture and the immediate problem: identifying risks, asking difficult questions, making sense of competing information, developing a plan and helping get the work done.
My approach is direct, thoughtful and collaborative. I value plain language over jargon, curiosity over assumptions and honesty over spin. I believe trust is strengthened when organizations communicate with people as people, particularly when circumstances are uncertain or the news is difficult.
GoodHill brings all of this together: clear communications, strategic thinking and practical support for complex times.
Nearly 20 years of communications leadership across municipal government, public education and post-secondary institutions, complemented by frontline emergency response experience, specialized professional training and published work in crisis and emergency communications
Professional Experience
Education & Professional Training
GoodHill Strategy
• Principal
City of Vancouver
• Manager, Media Relations & Issues Management
Vancouver Community College
• Associate Director, Communications & Media Relations
Delta School District
• Director, Communications & Marketing
Vancouver School Board
• Communications Officer
Vancouver Maritime Museum
• Marketing & Public Relations Officer
Academic Qualifications
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Master of Arts, Professional Communication (Honours), Royal Roads University
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Diploma, Theatre Arts, Studio 58, Langara College
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Graphic Design Management Certificate (Honours), BCIT and Emily Carr University
Specialized Training
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Crisis Communications Associate Certificate, Justice Institute of British Columbia (JIBC)
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Emergency Operations Centre (EOC) and Joint Information Centre (JIC) training
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Regional emergency management exercise training
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Sanyas Indigenous Cultural Safety Training
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Equity, Diversity and Inclusion professional development, University of Victoria / UNITAR-CIFAL
Emergency Communications & Response
2026 Big Bar Complex Wildfire | Village of Clinton, BC
Deployed Information Officer supporting evacuation, re-entry and early recovery communications, interagency coordination and public information.
Affiliations
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Canadian Public Relations Society (CPRS) | Member since 2017
FIFA World Cup 2026 | City of Vancouver
Joint Information Centre Manager and Information Officer supporting multi-agency major-event operations.
Publication
Advances in the Practice of Risk, Crisis, and Emergency Communication, Nova Science Publishers.
J. Hill, Contributing Author (2026)
Chapter: Designing Emergency Communications: Empathy, Collaboration, and Human Complexity
Emergency Operations & Exercises
Experience in EOC communications leadership, regional emergency management planning, joint information coordination and multi-agency emergency exercises.